Intrawest and Land Rover North America Announce Strategic Partnership

New Partnership Allows Land Rover to Access Mountain Vacations and Enhance the Experience at Copper Mountain, Winter Park Resort and Steamboat

GOLDEN, CO and NEW YORK, March 23 /PRNewswire/ - Intrawest, a leader in the development and management of experiential destination resorts, today announced a new strategic partnership between Land Rover North America and three of the premiere mountain resorts in Colorado-Copper Mountain, Winter Park Resort and Steamboat Ski & Resort Corporation.

Intrawest's resort guests will have the opportunity to experience Land Rover's breadth of capability through a series of special promotional activities that include driving the latest vehicle line-up off-road.

A key highlight of the partnership will focus on "Land Rover Experience Days" which will provide an opportunity for resort guests to learn safe driving tips and drive off-road with a Driving Instructor on a specially constructed course. Land Rover Experience Days are scheduled to take place at Winter Park Resort over two weekends: Saturday, March 28 - Sunday, March 29, 2009 and Saturday, April 4 - Sunday, April 5, 2009. Reserve your space by emailing nlogue@landrover.com.

"We're thrilled to welcome this distinguished brand and company to our resorts in Colorado, as a partner," said Andy Wirth, Intrawest's chief marketing officer. "In turn, our resorts provide unparalleled access to an active and affluent customer base for the world renowned Land Rover brand."

"This new relationship with Intrawest and their award-winning resorts in Colorado is an opportunity to connect with adventure-seekers accustomed to world class experiences," said Finbar McFall, Vice President Marketing, Land Rover North America. "Land Rover is unique in its ability to deliver such activities and this partnership with Copper Mountain, Winter Park and Steamboat Ski & Resort Corporation promises to be nothing short of that."

About Intrawest

Intrawest is a leader in the development and management of experiential destination resorts. The company has interests in ten resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Olympic and Paralympic Winter Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest-a private resort club with locations throughout North America. In addition, Intrawest develops, markets and sells real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia and is a portfolio company owned primarily by private equity funds managed by affiliates of Fortress Investment Group LLC. For more information, visit www.intrawest.com

About Land Rover North America

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing (pnds stlg)700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

SOURCE Intrawest ULC